Search Engine Optimization, or better known as simply SEO, is more significant than ever before and it is necessary for every business to fully know the true meaning of SEO as well as the potential it can create for your brand.

Few of the many benefits of SEO is its ability to increase the quality of your web site by making it user- friendly, faster and easier to navigate. In today’s competitive market, SEO marketing is more important than ever.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.



Search engine optimization is important because:

• The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
• SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust